151Appointments
45Showed up
20+New members
In under 4 months
Gym Marketing & Member Acquisition
Get More Gym Members Every Month — Without Running The Marketing.
Done-for-you member acquisition for gyms, martial arts and jiu-jitsu academies, Pilates, yoga and fitness studios. Live within 24 hours, qualified appointments on your calendar by day two or three, and 60 to 70 of them a month. Built around your gym, never a template.
Live in 24 hours, appointments by day 3
100% done-for-you gym marketing
One gym or studio per market
60–70
Qualified appointments a month
25–30
Show up at your gym each month
85–90%
Close rate when you run the sales process
24 hrs
From signing to campaigns live
The Model
How We Get You More Members: The Reverse Acquisition Model.
Most start at the top and pray. I start from the outcome — and engineer backward. Three levers. Every month.
01
Attention From The Right People.
Only the ones built to join your gym. Not clicks. Not form-farmers.
02
Verified Ability To Afford You.
If they can't afford you, they don't take your time. Your team only talks to buyers.
03
A Sales Process That Converts On Purpose.
A closing system installed inside your team. Close on purpose. Not by luck.
Gym Marketing Results
Real Gym Marketing Results. Booked Calendars, Real Revenue.
These are real booking calendars and revenue dashboards from gyms, martial arts academies and fitness studios I run marketing for. Not stock screenshots. Month after month.
Gym & Studio Case Studies
How Gym And Studio Owners Got More Members.
Every partnership is different, but the pattern holds. On average a facility I work with books 60 to 70 qualified appointments a month, gets 25 to 30 people through the door, and closes 85 to 90% of those who show up when the owner runs the sales process.
60–70Qualified appointments / month
25–30Show-ups / month
85–90%Close rate on shows
84+Appointments
25+Showed up
In under 6 weeks
500+Appointments
150+Showed up
In 3 months
370+Appointments
~60Showed up
Across 3 months
$16K+Monthly recurring
$25K+Total sales
From $0 recurring & ~$8K sales · under 6 months
Who This Is For
Marketing For Gyms, Martial Arts Schools & Fitness Studios.
Whether you are trying to get more gym members, fill the mats at your jiu-jitsu academy, or book more classes at your Pilates or yoga studio, the problem is the same and so is the fix. I work hands-on with 9+ owners across California, Texas, Florida, Massachusetts and Colorado. If people pay to train under your roof, this applies to you.
Nothing here is one-size-fits-all. Every campaign, offer and sales process is hyper-customized to the offer you run, your local demographics, your market and your state. No two gyms share those, so no template can serve both. That is exactly why I take on only a handful of gyms and studios at a time. You are not a number on a spreadsheet to me, and a hyper-tailored plan is the only kind that actually gets results instead of a copy-and-paste one.
Areas We Serve
Gym Marketing Across The United States.
I run done-for-you member acquisition for gyms, martial arts academies and fitness studios nationwide, with active partners in these markets. Only one gym per market is taken on — if your city is still open, it's worth a conversation.
Active gym & jiu-jitsu partners
Active studio partner
Active studio partner
Active studio partner
Taking on new markets
Check if your market is still open →
What Is Done For You
Done-For-You Gym Marketing, End To End.
Everything between a stranger seeing your gym and a new member signing up. Ads, lead generation, screening, appointment setting and the sales process. Handled.
01
I Handle This
Gym Ads And Lead Generation
Facebook and Instagram campaigns aimed at people near your gym who are actually looking to join. Built, launched and managed for you. You never open Ads Manager.
02
I Handle This
Appointment Setting
Every enquiry is followed up and booked by my team, not your front desk. You wake up to appointments already on the calendar.
03
I Handle This
Lead Qualification
Every lead is checked for fit, intent and ability to afford your membership before it ever reaches you. No more time wasted on people who were never going to join.
04
We Build This Together
The Sales Process For Your Team
A consultation script and process installed and trained into your team until signing a new member is routine. This is the one part we build together, and it is why the close rate holds at 85 to 90%.
The Founder
The Person Running Your Gym Marketing.
Ahmed “Alex” Mohamed
Founder, Acquisition Axis
"I'm not here to sell you anything. I'm here to make your gym the #1 in your area."
I'm Ahmed Mohamed — though most of the owners I work with call me Alex. The company is based in America and all of my clients are stateside, so whichever name is easier for you is the right one.
I'm 23, and I just earned my degree in mechatronics engineering — class of 2026. Mechatronics is the craft of making complex systems work together precisely, on purpose. That's the exact lens I bring to a gym: your business is a system, and most owners are stuck running theirs by hand.
I started Acquisition Axis two and a half years ago for one honest reason — to actually help gym owners become the best version of themselves. Not to sell them. To pull them out of the day-to-day grind and put them back in the driver's seat.
I don't want you working IN your business — I want you working ON it.Too many owners are trapped running the show — chasing leads, chasing payments, chasing people. That's not why you opened a gym. My job is to lift that weight off your shoulders so you can grow the business, and the people in it.
Not a vendor. A growth partner. I only win when you do.
Questions
Frequently Asked.
Everything gym and studio owners ask me before booking a discovery call.
How do I get more gym members?+
You need three things working at once: local ads reaching people who are actually looking to join, every enquiry followed up and booked before they go cold, and a consultation process that signs them when they turn up. Miss any one and the other two are wasted. That is what I run for you. On average it produces 60 to 70 qualified appointments a month, of which 25 to 30 show up, and 85 to 90% of those join when your team runs the sales process.
What happens on the discovery call?+
It is a conversation, not a pitch. I ask about your facility, your offer, your market and the exact constraint stopping you signing more members. If I can help, I will explain precisely what I would build, how I would build it, and why it would be specific to your gym, your market and your offer rather than a recycled template. Then we talk it through and it is completely up to you whether you want to move forward. What will not happen: no 40-minute hard pitch, no five-figure number dropped on you at the end, no pressure to decide on the spot. If I do not think I can help you, I will say so on the call.
Do you do marketing for martial arts and jiu-jitsu schools?+
Yes. Brazilian jiu-jitsu academies are some of my strongest results: one in San Diego booked 500+ appointments with 150+ showing up in 3 months, another in Bernal Heights booked 370+. I also work with regular gyms, CrossFit boxes, personal training facilities, solo personal trainers, Pilates and yoga studios, kickboxing and boxing gyms, aerial arts and rowing studios. If people pay to train under your roof, this applies.
Do you work with gyms in my city or state?+
Almost certainly. I work hands-on with 9+ owners across California, Texas, Florida, Massachusetts and Colorado, and I am not limited to those states. Anywhere in the United States works. What matters is your local market, not your zip code. Only one gym per market is taken on, so check your area is still open.
Is this the same marketing you run for every gym?+
No, and this is the single biggest difference between me and an agency. Everything is hyper-customized to your gym: the offer you are running, your local demographics, the market itself and your state. A jiu-jitsu academy in San Diego and a Pilates studio in Colorado Springs need different offers, different creative, different pricing and different messaging. There is no version of this that works as copy and paste. It is also exactly why I only take on a handful of gyms at a time. You are not a number on a spreadsheet, and a plan built properly for your market is the only kind that actually gets results.
Why do my gym leads never show up?+
Usually one of two reasons. Either the lead was never qualified, so somebody with no money and no intent booked a slot they were never going to keep. Or nobody followed up between the booking and the appointment. I fix both: leads are screened for ability to pay before an appointment is confirmed, and my team runs the reminders. Even done properly, expect 25 to 30 of 60 to 70 appointments to attend. Anyone promising a 90% show rate is not counting honestly.
How fast does gym marketing start working?+
Faster than most owners expect. We are on a launch call within 24 hours of starting, where everything is verified and pre-verified, and campaigns go live that same day. Interest comes in on day one. By day two or three you have consistent, qualified appointments on the calendar. It does not take a week. New signups follow in weeks 2 to 3, because most people book, attend, then decide.
Will you work with my competitor down the road?+
Yes. One gym per market. Your direct competition is locked out for the length of the partnership.
How much does gym marketing cost?+
Across two client ad accounts, a booked appointment has cost between $8.20 and $22.39, averaging $16.79 across 322 appointments and $5,407 of ad spend. At 60 to 70 appointments a month that is roughly $1,000 to $1,200 in ad spend, which works out near $40 to $55 of ad cost per new member before fees. There is a minimum budget based on your market size and membership price, and we go through your exact numbers on the discovery call.
Is there a long contract or lock-in?+
Built around a 6-month horizon, because real growth takes time. Terms are flexible. Most partners stay well past the 6.
Insights
Gym Marketing Playbooks.
Straight, practical answers to the questions gym and studio owners ask me most.
Guide
How To Get More Gym Members in 2026
The exact system — local ads, qualified appointments and a close process — that fills a gym month after month.
Read the guide → FixWhy Your Gym Leads Don't Show Up
The two real reasons booked appointments no-show — and how qualification and follow-up fix both.
Read the fix → NumbersHow Much Does Gym Marketing Cost?
Real cost-per-appointment and cost-per-member numbers from live gym ad accounts, with nothing hidden.
See the numbers →
A Quick Discovery Call
Book My Discovery Call
No Pitch. Just A Conversation About Your Gym.
A short call to understand what is actually holding your gym back, and whether I can help. If I can, I will show you exactly what I would build for your market and your offer. Then it is entirely your call.
What We Will Do
Go through your facility, your offer, your market and the exact constraint stopping you signing more members. If I can help, I will walk you through precisely what I would build and why it would be specific to your gym. If I cannot help, I will tell you that too.
What We Will Not Do
No 40-minute pitch. No five-figure number dropped on you at the end. No pressure to decide on the call. You leave with a clear view of your own numbers whether we work together or not.